A couple of weeks ago, I discovered on Twitter Mary's secret ingredients and instantly fell in love with the idea. But what and who is behind this project? I tried to answer a couple of my curiosities in this interview!
For now, the boxes are only available in the USA.
Products to inspire your cooking
- What is in Mary's secret ingredients box?
MARY’s secret ingredients boxes are filled with
an assortment of unique, gourmet, artisanal ingredients and small kitchen
products to inspire your cooking to create wonderful tasting food. The box contains real size products not samples. For the cost of $25.95,
the value of the box will be at least $30. (FYI the value of our last box was
$52)
- What's the story of your idea?
In
2011 Mary, a food and cooking lover, wanted to share her passion and culinary
experiences with other gourmands/foodies, created her blog LOVE-the secret
ingredient.
Every
week the blog serves up engaging stories of love, joy, comfort and friendship
to its followers. Posts include proven, scrumptious, healthy recipes and
celebrate LOVE as the secret ingredient for wonderful food. The idea behind
this blog is to engage a convivial community of true foodies and home cooks.
The goal is simple: to encourage people to fall in love with making great,
healthy food and to share it with those they love. Pour love into your cooking
and it will always taste better!
Every
year, thousands of exciting new food ingredients and products are introduced
across the U.S. If you are a foodie who loves to both cook and eat, how can you
possibly know about all of them? Mary is here to curate them for home cooks all
around the U.S.!
While
delighting 28,000 followers with her blog LOVE – the secret ingredient, Mary is on a new
mission. Two, actually: To deliver her favorite ingredients packed in
seasonally themed sets to your front door, and to help hungry children across
the country.
As
a passionate cook, Mary always looks for new inspiration and interesting flavor
combinations. With LOVE – the secret ingredient, she shares her
expertise, passion and her all-time favorites with you. In each box you’ll find
mouth-watering sweet and savory products to create wonderful tasting food. On
the LOVE – the secret ingredient blog, Mary will
share recipes to inspire, which will include ingredients from the boxes.
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| The box is ready! |
Target: the epicurean
- What is your target?
Basically, the
epicurean… those who love to discover new tastes, both gourmet and healthy. People
who want to take care of themselves and those around them and that are
interested in discovering and learning to cook with new products, or expanding
their range of culinary experimentation. Whether
you're an experienced cook, a kitchen adventurer, a cautious cook or a novice,
MARY’s secret ingredients will be
right for you!
- How do you pick up the ingredients?
Mary wants to
highlight specialty, artisanal and new, quality products that she personally
likes. She also wants to help small producers expand their reach. She is
curating the ingredients for the box along seasonal themes.
Only 40 minutes to have your meal ready
- What recipes do you suggest? How much time do you need to cook them?
The recipes are posted on the LOVE blog and Mary aims
for a 40 minute time to make.
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| The content of the box. The mortar and the pestle are not included in the box. |
- Do you also have gluten free or other products for people with various
dietary restrictions - such as kosher?
While these are not entirely specific goals we will
have these types of products in the mix. Our summer box turned out to be
entirely gluten free.
Let yourself surprised
- Why would you recommend to someone to order the box?
First of all, for the fun of being surprised and for
the excitement of opening the box and discovering the contents. It's a present!
Secondly, it’s a great way to discover new products. MARY’s
secret ingredients introduces its subscribers to new and artisanal ingredients,
products and recipes they might not otherwise discover or try, with the
convenience of having it delivered to their door.
Finally, buying a box is also a good action. As a
proud supporter of the worldwide organization Feed The Children, MARY’s secret ingredients contributes to help fight
worldwide hunger.
- What is the feedback you received so far?
In one world POSITIVE! From everywhere we have
received excellent feedback on our first box. Whether it is from our subscribers,
our followers, our partners, foodies or bloggers.
Some secret recipes:
Here are some details about the recipes associated with the box, on Mary's blog, LOVE-the secret ingredient.
Here are the post revealing the secret ingredients of the summer box and the first 2 recipes Mary has created so far using the box ingredients:
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