Monday, June 3, 2013

A little bit of tasty history: Halloren Kugeln

Very often, I am curious not only to taste some products, but also to find out more what is behind the history of some. Sometimes, even if I don't taste, I am still curious about brands and their stories. I must confess that I did not pay too much attention to Halloren Kugeln, as I am not too much impressed by the products offered for sale in the 1 Euro shops. Invariably, if you enter one of those shops in Germany, you will find at least 2 sentiments of the Kugeln usually at a price under 1. 
Seriously, who is serious enough to put on the table such things when you are ready to pay at least 10 times more for box of fine chocolate available in any quality goodies store? However, as I am interested nowadays to read about the history of some German products - related to my travel writing project -, I stumbled several times about Halloren and decided that it can be a good opportunity to discover the Halloren to some of my friends. 
The feedback received was quite good: the products are creamy, sweet enough to accompany a light tea - Jasmin and Green tea, for instance. There are also good for the morning coffee or for an afternoon snack. With a bit of imagination, you can add them to a neutrally sweet ice cream, such as vanilla or mint. There are many sortiments available, such as: Strawberries, Liomoncello, Latte Macchiato, Stracciatella, Marzipan. The boxes look colourful and explicit about what you are about to taste. The little kugeln are packed in a plastic tray with plastic inserted and this bring a bit of elegance and distinction to a product that may be too cheap to be bought for some snobs. 
Halloren is producing chocolate in Germany, at Halle an der Salle, since 1804, being considerede one of the oldest factory of that kind in the country. From 1905, it is present on the stock exchange. At the beginning, they were producing only pralines, but the portfolio diversified and expanded permanently. The famous now Halloren globes were inspired by the buttons of the salt workers. Because the then owner Friedrich David was Jewish, the production was affected by the anti-Semitic legislation at the time and the production was stopped in 1943. It was restarted seven years after, when the factory was now to became one of the most popular brands in the former German Democratic Republic. More than 120 products were offered during those times. 
Once Germany reunited, Halloren repositioned as a product for the entire country and since then it tried to enter the easy market of sweets and quality chocolate. In terms of marketing strategy, offering a good product at a low price might be a good move.

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